Transform mass communications into truly personalized interactions with your customers

Product quality and consistent customer service are no longer enough. Today's consumers expect a tailored, bespoke experience at an individual level, whether they're interacting with your brand online or off. Is your multichannel strategy up to snuff?

Always-on personalization with Episerver

  • Email Recommendations

    Episerver Reach ensures each communication is completely personalized for each recipient every time they open a message. By analyzing the past and current behavior of a customer, our solution enables marketers to easily provide the most relevant content and products, every time they engage.

  • Email Triggers

    Episerver Reach also enables the use of triggers to keep customers engaged, recover lost sales or identify products viewed but not basketed. Abandoned cart or browse? Automatically send an email with an additional offer or incentive for basketed items or personalized product alternatives to further encourage a purchase. Or did they exit before completing a form submission process? Build a strategy around your own specified action by determining what offer should be sent in any given situation. Send an individual to a specific campaign, add them to a target list for a future campaign, or remove them from a specified list depending on their individual behavior on the site.

  • High Value Contact Lists

    Event triggers in Episerver Reach facilitate the build out of high value contact lists for your customer service and sales teams. Rather than triggering an email send, the user ID can be fed directly into the business CRM system. The customer may then be contacted in their preferred channel, whether that is email or a phone call from a customer service representative.

Episerver Reach - Increase engagement with event triggering

By analyzing the past and current behavior of each customer, Episerver Reach enables marketers to keep customers in the customer journey, and easily increase conversions by providing the most relevant content and products, every time they engage. Episerver's email personalization and event trigger technology, Episerver Reach, uses a combination of artificial intelligence, machine learning, and powerful merchandising capability to: 

  • Create product suggestions that each individual would be most likely to purchase based on things like cross-sells from previous purchases, recently viewed products, and new in products to increase average order value.
  • Enable the use of triggers to recover lost sales or identify products viewed but not basketed. Automatically send an email, SMS, or App Notification with an additional offer or incentive for basketed items or personalized product alternatives to encourage click-throughs to purchase.
  • Keep customers engaged with your content, and bring them back into the user journey if they drop-off.  For example, for customers who start, but don’t complete a form submission such as for membership sign-up, trigger an email to be sent to prompt them to return to your website and complete the process.
  • Use event triggers to build out high value contact lists for your customer service or sales teams. Rather than triggering an email, feed user IDs directly into your CRM system so that the customer can be contacted in their preferred channel whether phone, email, SMS or post.

 

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