Launched in 2010 in the UK, Metro Bank is the first new high street bank in more than 150 years. The revolutionary “challenger” bank offers personal, commercial, business and private banking services, with a focus on providing unparalleled levels of customer service and convenience.
When it comes to personal banking, consumers want easy online transactions across their devices. Metro Bank understood the importance of each customer interaction – including creating new accounts and day-to-day withdrawals. The bank took action by revamping their digital estate to better meet the needs of their more than one million customers.
With rapid growth in customers and branches, Metro Bank needed to ensure its digital experiences could keep up. However, the bank faced several platform challenges:
Episerver’s solution was chosen as the ideal platform to create Metro Bank’s new digital environment.
As well as being able to transform the public-facing website to reflect the bank’s award-winning service offering, implementing Episerver meant the site was fully responsive on all mobile devices. Metro Bank could take advantage of Episerver’s advanced capabilities, such as personalization, while future-proofing digital assets with Episerver’s continuous roadmap development.
Building the revamped site, Episerver Premium Partner Netcel used their renowned expertise to deliver the complex, large-scale, multi-faceted project in just five months.
Metro Bank now boasts a device-agnostic site, fully responsive across all devices. Internal stakeholders are delighted with the enhanced editing elements with these improvements. The team benefits from stronger content management capabilities, resulting in more time to create valuable experiences for customers. Detecting user location to deliver personalized content allows Metro Bank to engage meaningfully with online visitors. All while following strict security and compliance standards.
Since the launch, Netcel has been working on subsequent releases that incorporate new requirements, as well as optimizing existing features such as a mortgage calculator tool.
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