Oklahoma Embroidery Supply & Design realized the scalability and potential of Episerver CMS and Episerver Commerce solutions

Embroidery specialist for over 25 years, Oklahoma Embroidery Supply & Design (OESD) were the first to introduce digital embroidery designs to the home embroidery market. They've since established themselves as the industry leaders in embroidery design development and innovation.

The Challenge 

Over time, OESD’s ecommerce presence (EmbroideryOnline.com) became heavily customized to provide against customer experience needs. This made maintenance and new features expensive. OESD also found that their previous platform limited their sales and marketing initiatives. Promotions were a key part of their online growth and the platform they were on limited their ability to create promotions.


The Solution

OESD and their digital partners at Brilliance Business Solutions required a platform that solved their pain points quickly whilst still allowing for major scalability that would match the growth of their business. To meet this challenge, they migrated EmbroideryOnline.com to Episerver.
Utilising the combined potential of Episerver CMS and Episerver Commerce OESD enabled;
• Personalized promotions
• A platform that was agile against growth
• A strong content management solution
• One central platform for content and commerce


The Result

OESD achieved against their KPI’s with increases in organic traffic, mobile orders and unique page views. In addition there was a tangible increase in unique purchases from their customer base.

Since making the move to Episerver and seeing these favourable results, the OESD team has been busy adding new features and preparing for future growth. Using Episerver, OESD have found unique ways to enhance their current product offering, such as creating product bundles that contain an embroidery project and all of the supplies necessary to complete the project.

Our decision to work with Brilliance to re-platform to Episerver was the right one. I would make it again. Our organic search rankings are up 69% year over year since the move and we have access to more powerful promotions that support our profit goals.

Jordan McCroskey, General Manager, Oklahoma Embroidery Supply & Design

69% increase in organic traffic

29% increase in mobile orders

42% increase in unique page views

27% increase in unique purchases

Implementerad av:

Gold partner

Jared Hackbart

Jared Hackbart