Founded in 1988, Mud Pie is an award-winning manufacturer of uniquely designed and affordably priced gifts. The Georgia-based company is comprised of three divisions - Mud Pie Baby, Mud Pie Living and Mud Pie Fashion - and is currently available in over 16,000 department stores and specialty retailers across the globe. Mud Pie products are also sold directly to consumers via the company's own e-commerce website.
With so many choices available to today's consumers, Mud Pie wanted to ensure their online shopping experience was the absolute best it could be. Their existing website was confusing, busy, and didn't accurately reflect their brand. Armed with the realization that they were losing customers due to the inadequacy of their current site, Mud Pie enlisted the help of Whereoware, an Episerver Premium Solution Partner, to help them get back on track with a brand new, personalized website.
"We love the Episerver platform. As soon as we started using it, we got very excited about it because of all of the features it has to offer. We can customize pretty much anything on the website to the individual user based off of who they really are," says Faith Albers, Senior Online Marketing Manager at Whereoware.
"We're actually able to drive some of our personas using a program within the marketing automation platform, so that the information that they see in an email is very similar to the information that they see on the website, and that whole conversion process is very, very seamless."
Since launching their new website on Episerver Digital Experience Cloud™, Mud Pie has seen a dramatic decrease in customer service calls and emails. Year-over-year revenue has increased by as much as 200% in some months, which they attribute to the success of the new website.
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"We went from a dated website to one of the best, and we have the increase in revenue to prove it."Andrea Ouargli, eCommerce Manager, Mud Pie