Swipe on tablet or mobile.
And use your arrow keys on desktop.
Ok, so this is going to sound nuts,
but hear us out:
You could be hurting your digital sales
by focusing too much on conversion.
(We know: counterintuitive, right?)
Amazon and other ecommerce giants are
making a land grab for online shoppers.
Meanwhile, smaller brands and
retailers are hurting.
But in their struggle to find their feet and grow
their online sales, they are: doing it all wrong.
They just see a visitor and pop the question:
They‘re constantly trying to get customers to
buy something, instead of trying to find out
what they want.
The result is that conversion rates have
become the dominant KPI for
Only about 2% of visitors
to an ecommerce site
actually make a purchase
on the first visit.
So what happened to
the other 98%?
It turns out that not everyone who
comes to your site is there to
immediately buy something.
And we know everyone is talking
But what if experiences are
actually more simple than that?
Visitors come to your website with an
intent, and you help them do it.
23% of online shoppers are willing
to pay more for a superior experience.
And we want to buy from companies
that don‘t hassle us. That make it easy.
Is to get smarter about understanding what
your customers really want.
What does that look like?
Here is all the traffic to your digital
touchpoints. They all came to your site
to complete different tasks:
Research includes things like:
If you help them complete these tasks...
You are not only sharing the right kind
of information, but helping them create
positive connections with your brand.
People don‘t just find product information,
they satisfy their curiosity.
They don‘t just read reviews and testimonials,
they find peers that they trust.
They don‘t just compare prices,
they make budgets and plans for the future.
They don‘t just read content,
they hunt for great stories.
When you start to embrace each
customer‘s actual intention it gets easier
to deliver great experiences.
But how can you do this at scale?
This is where artificial intelligence can help.
It can use visitor data, real-time behavior and
similar journeys to suggest the right content
And with your customer-obsessed focus,
you will be delivering better experiences
than everyone else.
Unlike other digital commerce platforms, Episerver Commerce enables you to seamlessly combine content and commerce with minimal effort. This means that you can quickly create relevant, helpful experiences for your customers. Most commerce platform focus primarily on features for catalogs and payment. While our solution has everything you need to manage catalogs, orders, customer data and payments across regions, we also help you easily manage the entire customer journey.