Agenda Icon: contentmarketer Start Date: 2015-10-21 14:40:00

14:40:Put together a winning content marketing organization

Marketing organizations are not set up to do content marketing well.
First, it spans channels — search, social, email, Web, mobile, advertising, and more. Second, it introduces complex and labor-intensive workflows. One marketing leader told us: "The days of 20 people involved in every step from the business objective down to posting the blog is insanity. We're tripping over each other."

This talk will share how marketing leaders should organize their teams and partners for content marketing success, by answering questions like: Who should create and govern the content marketing strategy? Should we have a content marketing leader? How do we organize our teams to deliver content?

Come to this talk if you want a head-start to:

  • Apply the right skills at the right place and time to deliver a content marketing strategy
  • Start the transition to a truly customer-centric marketing organization
  • Set up your content creation resources to perform efficiently

Speaker: Ryan Skinner, Analysts Forrester

Marketing organizations are not set up to do content marketing well.
First, it spans channels — search, social, email, Web, mobile, advertising, and more. Second, it introduces complex and labor-intensive workflows. One marketing leader told us: "The days of 20 people involved in every step from the business objective down to posting the blog is insanity. We're tripping over each other."

This talk will share how marketing leaders should organize their teams and partners for content marketing success, by answering questions like: Who should create and govern the content marketing strategy? Should we have a content marketing leader? How do we organize our teams to deliver content?

Come to this talk if you want a head-start to:

  • Apply the right skills at the right place and time to deliver a content marketing strategy
  • Start the transition to a truly customer-centric marketing organization
  • Set up your content creation resources to perform efficiently

Speaker: Ryan Skinner, Analysts Forrester