Agenda Icon: Start Date: 2014-11-12

11:55: Pulling it all together: Leveraging Automation, CRM, and a Episerver to Dramatically up the Customer Experience

As marketers, we have spent lots of time and resources ramping up our email capabilities, building great websites and including sales with our CRM platform. But all this technology still really exists as independent islands of capability. But now is the time to pull everything together. Attend this session to learn how Nutricia is leveraging Episerver, Silverpop, buyer personas and more to deliver a personalized customer experience.  

You’ll see how things look from the customer experience and get a birds eye view of how things look under the technology hood.  

Speaker: Ellen Valentine, Strategic Marketing Evangelist Silverpop & Simon Lye, Partner Program Manager Silverpop

As marketers, we have spent lots of time and resources ramping up our email capabilities, building great websites and including sales with our CRM platform. But all this technology still really exists as independent islands of capability. But now is the time to pull everything together. Attend this session to learn how Nutricia is leveraging Episerver, Silverpop, buyer personas and more to deliver a personalized customer experience.  

You’ll see how things look from the customer experience and get a birds eye view of how things look under the technology hood.  

Speaker: Ellen Valentine, Strategic Marketing Evangelist Silverpop & Simon Lye, Partner Program Manager Silverpop