Rembrandt chose EPiServer CMS, for proofing the need of a flexible platform with fast, effective content management capabilities.
While not the first online with EPiServer CMS, Rembrandt were one of the first companies to travel this path with Intergen. Needing a flexible platform with fast, effective content management capabilities, Ocean Design delivered a visually exciting site with clear alignment of their brands and services. The feeling was all about innovation, service and quality."Intergen and Ocean Design did a fantastic job of livening up a two dimensional on-paper look into an experience that is exactly what Rembrandt should convey. All the flash work adds huge personality, and the treatment of images and content is all about style" says Rembrandt IT Manager Alistair Johnson.
Making updates like releasing new collections is very straightforward for Rembrandt, with no need to involve the developers. Stylish photography and text highlights all of Rembrandt's brands including Rembrandt, Kent & Lloyd, Cesar, Made to Measure and European label Strellson. While the target market is essentially consumers, the sites' presence goes a long way to reinforcing excellent relationships with Rembrandt's retailers and includes a store finder feature.
Smart suits go with the territory on The Terrace or downtown Auckland, and if you were to survey the suit wearers, there's a very good chance they're wearing Rembrandt. Long recognised for quality, Rembrandt's brands are seen in over 400 retail stores throughout NZ and Australia. Always a growing and innovative brand, their marketing presence had largely been delivered through traditional mediums. Now the website was to become an important platform in evolving strategies for the future, ensuring Rembrandt would remain at the forefront of men's fashion.
As everyone knows, buy a quality suit and it will last longer. www.rembrandt.co.nz is definitely designed for the future. In phase 2, Rembrandt sees potential for targeting its direct customers and focusing on more dynamic retail support. They envisage adding internal processes such as online ordering and stock control for retailers, via a secure area.
Well Suited ... a partnership here to stay.
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