To assess the effectiveness of the mobile-optimised websites and apps of Britain’s top ten retailers and how consumers and marketers are responding to the increasingly mobile nature of the internet and an app-based economy, EPiServer surveyed over 1,000 people in the UK about their views on the features that are important when using a mobile website:
- How consumers are engaging with mobile internet
- What marketers are doing to meet the mobile demands
- How UK's top retailers are approaching mobile
- Seven steps to a successful mobile strategy
Download this report to find out what consumers want from mobile devices and how to develop a mobile strategy that is geared to success.