Online marketing blog
Information with a personal touch about online marketing, strategies, trends, tactics and our own experiences. Related to EPiServer of course but also the market in general. Your comments and feedback are most appreciated.
Senaste blogginlägg
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
fredag, 27 april 2012
Social is an important component in an organization overall online presence, but just as important is Search Engine Optimization (SEO)
onsdag, 18 april 2012
We have installed the new product EPiServer Social Reach on our website www.episerver.com. In this blog, I wanted to share how we work with the product.
måndag, 02 april 2012
Online and offline are merging. We need to engage with prospects and customers in different ways during the lifecycle of their relationship with a brand
tisdag, 20 mars 2012
Focus on the user journey – to see how your customers and potential customers interact with you. Break down your online strategy into these five areas to simplify their journey and reach the desired results.
måndag, 13 februari 2012
Ranked highest of the major commercial CMS platforms on the market
onsdag, 08 februari 2012
Our recent experience within Healthcare segment in US really highlights the changes taking place in the US market.
torsdag, 19 januari 2012
Do you remember the last time you found a new website or a new product and made a purchase online straight away? Not likely these days as we've all perfected the art of 'shop around'.
torsdag, 12 januari 2012
The mobile web is here. For some organizations, the demands from consumers (or visitors) are probably very apparent and you have a strategy in place on how you are going to respond and develop your mobile presence to meet those demands
onsdag, 07 december 2011
Your information isn't only on your website, it's across the web. To be successful online, you need to consider the complete online spectrum.
fredag, 25 november 2011
Ask yourself - What’s your website done for you lately? A successful website can drive business, retain customers and save money. Of course, one person’s success may be quite different from another’s.
tisdag, 15 november 2011
Web personalization is about delivering targeted content and adaptive web experiences. Get it wrong, and you’ll confuse visitors.get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.
torsdag, 20 januari 2011
Nielsen’s 2010 Internet & Tech Report found that Australian Internet user spent 17.6 hours per week online. Now we have taken the temperature on the online communication in Australia and how companies seize this opportunity
måndag, 18 oktober 2010
From ecommerce and promotions, to SEO and social media, so much of what brands do online revolves around content. Marketers need to ensure they have an effective content strategy in place so they are well equipped to make the most of this opportunity
tisdag, 11 januari 2011
have you considered what would happen if your site went down for a significant length of time?If you consider and prepare for this this before it happens the first time, there are substantial benefits to gain if it should happen.
måndag, 07 mars 2011
Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant, investment in an effective personalization strategy can take you one step closer to delivering on your goals.
fredag, 29 april 2011
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web
tisdag, 17 maj 2011
Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web?
onsdag, 22 juni 2011
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers (and users) that are turning to the web on their internet-enabled mobile devices
torsdag, 07 oktober 2010
As the social media space matures, more and more businesses are looking to social networks as a way to better engage with and understand their customers.
torsdag, 04 augusti 2011