With the growing importance of mobile and social media, our products need to work in a multichannel and multi-touch world. Read about our latest innovation, Social Reach, which helps you manage your social media activities and convert traffic into sales.
In-depth knowledge about customers, interacting with them in a personal way, and the ability to adapt your communication across channels are key to generating good results. After all, users don’t think about your channels – they just expect a seamless experience as they move from your Facebook page, to your mobile site, to your website. Our theme article on agile marketing explains how to implement this cross-channel approach.
Usability guru Steve Krug
When you want to create the best user experience possible, testing is absolutely essential. Engage magazine sat down with usability expert Steve Krug, author of Don’t Make Me Think, to learn his best tips for website testing. After two decades in the business, he has learned that there is a huge difference between imagining how people will use your site and how they actually do. A platform where you have full control over the content is, of course, a great start in being able to quickly implement any improvements you find when testing. We recommend you try it – we did when we launched the most recent version of www.episerver.com.
Co-operative Travel - successful online
Understanding what your customers want and delivering it to them in the easiest way possible is essential to success online. For example, Co-operative Travel – one of the UK’s largest independent travel agents – carefully studied how people used their site. They then added localization and personalization features to offer the latest deals in the shortest amount of time. The result? Revenue increased by 217 percent.
Read the Engage Magazine by downloading it here